💵 engagement trap

Are you looking to build an audience or build a business?

It’s a key distinction.

This morning, I saw a 25k follower account asking Justin Welsh what type of content they should post on X.

Really?

Sounds like someone got caught up in the engagement farming trap and is now panicking on what to do next.

That’s the trap of engaging just for engagement sake.

You stack followers but don’t have anything to show for it…other than your follower count.

What’s the point?

That’s why I like to test sales ideas along the way as you’re attracting your ideal clients.

Some ideas flop.

Some hit.

Personally, I’m a big fan of testing out service offers first, but I’ve enjoyed testing out digital products along the way to gauge the level of interest in certain solutions.

Why not build for future leverage?

If you’re interested in partnering with me to put a plan together to test a digital product, reply to this email.

If you’re more in discovery mode, check out the Digital Product Idea Generator I put together.

To your solopreneur success,

Matt Barron