Barron TechBuilt for pipeline and ownershipMicrosoft GTM Services
Your sellers already know how to close. They are just not getting at-bats from Microsoft. I install the system that gets Azure AEs, SSPs, and ATSs sourcing qualified pipeline into your firm, consistently.
$70M personally sold alongside Microsoft field teams. Now a productized playbook for Microsoft partner IT services firms.
My story
In 2018 I landed what felt like my dream role in enterprise sales at a top-5 Microsoft partner. Three weeks later, my only sales counterpart quit and the office P&L landed on me, a brand-new seller with no IT consulting background.
Cold calls flopped. Cold emails died in spam. So I stopped treating Microsoft like a logo on a slide and started treating Microsoft like the first client I had to win. That meant finding partner managers, learning ECIF, building cadence with Azure sellers, and figuring out what actually got reps to care.
Within 2 years Microsoft reps were creating pipeline for me. 9 years and $70M later, that motion is still the core of how I think about this work. I run it today as VP of Revenue & Growth at Echelix, and I use the same operating system with clients here.
Why work with me
What you will see in 90 days
Co-Sell Buddy
Co-Sell Buddy is the app tied to this work. I built it from the same consulting workflow: seller targeting, account heatmaps, campaign assignments, outreach prep, and daily follow-through.
Why it matters
Most teams already have some version of the motion in their heads. The problem is that the work gets split across spreadsheets, notes, stale account lists, and half-finished drafts.
Co-Sell Buddy gives that work one place to live so seller targeting, account signal, campaign assignments, and send-ready outreach are tied together.
Co-Sell Field Notes
I send practical notes on seller targeting, funding motions, account heatmaps, outreach, and the stuff that actually helps create more qualified pipeline with Microsoft.
Who this is for
Who this is not for
How it works
All plans renew monthly via Stripe and can be changed with 30 days notice.
Subscription tier
$2,700/mo
Most selected
$5,800/mo
Subscription tier
$12,500/mo
Common objection
This plugs into existing rhythms: weekly pipeline calls, current 1:1s with partner managers, and the outreach already happening. Expect roughly two hours of seller time each week.
Common objection
Most support in the market is theory or certification prep. This is operator-run and tied directly to meetings, opportunities, and wins.
FAQs
Most clients see meaningful movement within 90 days, though teams with no prior Microsoft co-sell experience may need longer.
Matt ghostwrites in your executive voice, your team approves, and all IP stays with the client.
Yes. Each tier includes Pro seats, with additional seats available a la carte.
Great. The work plugs into that person’s process with better assets, seller-facing communication, and pursuit support.
No. This is a flat monthly fee so incentives stay clear and budgets stay predictable.
Yes. Plans are month to month with 30 days notice for changes.
Interest form
If you want to talk first over email, send a note with a little context and I will get back to you.
Need the product first?
If your team already knows the motion and mainly needs a better workspace for it, start there.
