Notes on Microsoft GTM, ownership, and building a life with more control.

The Midday Reset

Partner-Led Growth vs. Direct Sales: Key Differences

Compare control, cost, speed, and scale between direct sales and partner-led growth to choose the right GTM motion.

Corporate to Consultant: A Step-by-Step Income Plan

Build a repeatable side consulting income in 12 weeks with one clear offer, fixed-fee pricing, warm outreach, and repeatable delivery.

B2B Consulting Income: How to Start While Employed

Start B2B consulting while employed: pick one skill, offer a fixed-scope project, set a clear price, and sell to warm contacts.

Microsoft Co-Sell: 7 Steps to Close More Partner Deals

7 steps to close Microsoft co-sell deals: target Azure-active accounts, give sellers a clear ask, prove consumption, and run tight follow-up.

7 Ways to Build Repeatable B2B Consulting Revenue

Turn one-off projects into steady monthly revenue with fixed offers: $5K diagnostics, $10–15K retainers, ABP and Microsoft co-sell.

Microsoft Partner Go-to-Market: A Practical Checklist

Make Microsoft co-sell work: narrow offers, seller-ready assets, mapped contacts, and weekly pipeline reviews.

Income Durability: What It Means and How to Track It

Income durability is about structure—track seven monthly metrics to spot your weakest income source and strengthen your financial resilience.

5 Signs Your Partner Sales Engine Needs Fixing

Spot five partner sales problems—uneven referrals, weak seller engagement, unclear ownership, missed funding, and poor campaign conversion.

Co-Sell vs. Referral: Which Model Fits Your Firm

Referrals are low-effort for early pipeline; co-sell needs coordination but delivers repeatable, seller-backed enterprise deals.

The short line between client's mouth and what ships

here's what I mean

nobody knows what they're doing (and that's the point)

I spent years deferring to authority. Most of them were just making it up.

I built a Claude skill to track MSFT funding program changes (free for this list)

Create options before you need them

Your MSFT pipeline problem isn't a tech problem.

Why inconsistent Microsoft pipeline usually points to positioning, seller activation, and operating rhythm rather than tooling.

I built a Claude skill to track MSFT funding program changes

How staying current on Microsoft funding changes creates faster conversations and better timing with the field.

Your MSFT pipeline problem isn't a tech problem.

you are the bottleneck

The wake-up call always shows up uninvited

The best apps come from problems you actually have

I closed a big deal Friday. Then I gave myself a B+ as a dad.

Your product is your funnel (if you let it be)

The only thing AI can’t shortcut

The uncomfortable middle

The middle is where most sellers fold

Having a job is riskier than starting a business now

I Wish I Had Started Earlier

the agency gap

Simple and effective way to target accounts that will spend

The question most people never ask themselves

The “I’m Doing It For My Family” Trap

Starting a business is the least risky thing you can do right now

Power Automate to book more mtgs with MSFT reps

Interested?

I Made $35k Outside the 9-5 in 3.5 Months

And the biggest shift wasn’t the money—it was what I realized after.

The 2026 Microsoft co-sell momentum is real

Partners are landing meetings, pipelines are growing, and it’s only January.

What you don't need to build a profitable solo business

Overlooked benefit of selling with Microsoft

Getting paid monthly for things you already know

What type of Sundays do you want to have going forward?

anxious? you'll want to read this

You're one skill away from changing your life

I went from fed up with Corporate America to $10,200/mo MRR… here’s how you can start the same path today.

Miss me with that consultant speak

The non-obvious obvious way to make money as a solopreneur

yeah, the job market sucks, what are you going to do about it though?

How I'm getting prospect meetings recently.

Help getting meetings with decision makers?

AI is replacing jobs faster than you think - here's what to do

I’ve built $7,500/month on the side in 60 days - here’s why waiting could be your biggest risk.

Stop waiting on Microsoft. Start winning with them.

The traditional path is broken - here’s what to do instead

School, job, house, 40 years of work, retire, die. There’s a better way and it starts with you.

What tired Microsoft reps really want from you

Hint: it’s not about fancy decks or big promises. It’s about trust, timing, and a little humor.

I fumbled for too long (don’t repeat my mistake)

The mistake that kills great client experiences

Solopreneurship Insights: Inspiration & Strategy

Big Wins, Anxiety and Lessons from the Week

Struggling with top-of-funnel pipeline? Read this.

Skip the automation. Try these proven steps instead.

No more PPTs — let’s co-sell with Microsoft the right way

Clients are tired of slides

Turn one business case doc into multiple MSFT intro meetings

Personalize Your Outreach: Key Tips Inside

Update + do you need to vent?

From LinkedIn comment → US Market Leader meeting (exact steps)

What to expect on this email list + today's snapshot

💵 testing out video messages

💵 3 things I'm building

💵 poll results

💵 re-introduction

💵 start here to build your solo business

💵 you need both

💵 patience isn't my strong suit

how about you?

9-5 affecting your physical health?

💵 how are things going with you?

💵 The Roadmap to Solopreneur Success: My Journey with CoSell Buddy

💵 insulated solopreneurship

💵 are you stuck in COVID-era creator world?

💵 cheers to 200! (well 201)

💵 have you sold your services yet?

💵 Don't Let Your Audience Disappear

💵 conflict of interest conundrum

💵 Stop Prospecting Broke Creators

💵 sales notifications on your phone this wkd

💵 your email list

💵 social media truth bomb (you may not like it)

💵 this week's challenge

💵 easiest way to test if someone will pay to solve a problem

💵 What your audience really needs

💵 Don’t Let This Mistake Derail Your Solo Business Goals

💵 why isn't this being discussed more?

💵 two helpful resources to build a service based offer

💵 Command + Return

💵 high agency individuals

💵 2 steps forward, 1 back

💵 show up!

💵 Use Kit?

💵 your turn

💵 let's talk business development

💵 any resemblance to you?

💵 my plan is inside, what's yours?

💵 The next 5-7 years

💵 if you're dreading work tomorrow read this

💵 creative way to add visuals to your content

💵 answering this will save you time, money and frustration

💵 join my first call tomorrow

💵 stopped me mid-scroll in HEB

💵 keep it simple, stupid

💵 vote results

💵 vote!

💵 build before you teach

💵 try this out for me

💵 don't put the work back on your prospects

💵 questions = clarity

💵 $10k for doing the right things

💵 how I got an inbound lead yesterday

💵 I'm not solely a content creator - are you?

💵 your ideal followers

💵 yoga teacher reinforced a core business concept (no woo-woo stuff)

💵 tactics vs an actual business

💵 open this one, you'll like it

💵 sad boi or Chief Architect?

💵 how can I think less?

💵 I think this will resonate

💵 what a time to be alive

💵 this week's topic

and a useful tool from me

💵 engagement trap

💵 digital product idea generator

💵 maximum time with the fam

💵 service offer checklist

💵 chaos = business

💵 reasonable?

💵 close larger deals with better clients

💵 your service

do you have a 9-5?

Rhode Island governor could use my problem/offer matrix

my 3 year old taught me sales

mind fried after the 9-5?

1 simple mindshift and action to change your business

your morning

reply for offer sheet help

your offer sheet

freestyle rap & email marketing

your 9-5

X & LI: develop your content and income strategy using GenAI

Maybe you don’t have F-you money, but you can have an F-you network

your solo value prop

time expiring offer and topic of the week

another week, more manual effort??

Have you found someone good at all 3 of these?

an example of how I automate pieces of my solo business

I enjoyed writing it anyway

Are you building a business or tech debt?

Achieve More with Less: Nate's ConvertKit Transformation

would you?

I'll help you with your digital product

have you built a digital product?

How I make sure I don't waste time when building a digital product

you, yes you

do this to get service clients and good testimonials

the #1 solopreneur sales killer

opportunities hiding in plain sight

3 realizations after getting 1:1 time with Eddy Quan yesterday

Acronyms are annoying

solo emails are so much more fun that corporate ones

the 1️⃣ mistake you can't afford to make

Shameless promotions for you

how I answer "what do you do?"

3 people will get their email list promoted free

are you wasting time?

that one ounce of weekend left before the work week

Last day

expect to win when you do this

it's simple but not easy

Ain't no money like solo money

and it's waiting for you

The most important thing I've learned as a solopreneur

2 golfers that reminded me of an important solopreneur trait

and the sooner you apply this the better off your solo biz will be

2 no-brainer strategies to sell what your prospects want

and why you need to start today

how 7U baseball is similar to solopreneurship

and why it matters

Got 8 hours to spend on social media? Ya, me neither.

are you with me?

Using Solopreneur Focus for Sales Mastery

crucial Justin Welsh Creator MBA insight

Skip This If You Love Gen-Z Twitter Boi Advice

tools I use as a solopreneur

my priorities were all sorts of ferked up

simple but not obvious XPro strategy

Solopreneur Foundation Accelerator update + quick client overview

quick ConvertKit tip for ya

3 ways to grow your email list on autopilot

spring break now vs then + a little about me

Jay Clouse's Flywheel

nudge nudge

TikTok ban

Leveraging your strengths and skills to create multiple streams of income

two foundational elements for your solopreneur success

barefoot bicycle guy chasing a dog

the 1 thing that makes solopreneurship easier and profitable

save months of time + thousands of dollars

it's not you, it's me

I love this question

Solopreneur Sales Copilot sneak-peek

my results from my first X ad

3 things I brought over from my 9-5 to generate income as a solopreneur

building a solo business while having a 9-5

Advice so you're not like the 80% I share in this email

make this week different than the last

I was in tears last night

what I'm up to lately

The Texas Hammer

the tough, smart lawyer...

3 steps to finding a problem to solve

Stuffing the top of the funnel

How I made my first $1k as a part-time solopreneur

do you really deserve it?

15 things I've learned about solopreneur sales

Own your time, own your destiny

the reality slap of Monday

you can avoid it

finding a problem is a problem

Solopreneur Sales Copilot: Which Option?

tired of trading time for money?

clarity makes money

should you follow this common advice?

A sports lesson you can apply to solopreneurship

it'll save you time and money

The key to unlock project service clients

Vote Now: Top 3 Solopreneur Challenges

takes 10 seconds

is Digital Shallowness costing you?

see how it cost one person I spoke to recently

how I'm overcoming my previous non-committal self

ConvertKit automation insights

you can be sloppy in your 9-5, but not as a solopreneur

stay with me

3 actionable tips to grow your email list today

3 actionable tips to grow your email list this weekend

testimonial request & I'll return the favor

MERRY CHRISTMAS!

12 solopreneur lessons from 2023

Read time: 5 minutes

more ignition fuel for my solo business

my perception and mindset is changed forever

you're asking the wrong questions

latest proposal I sent

expecting to win this next week

building the solopreneur income engine

2 free copies left

you must write about the future

if you get this right, expect less bumps in the road

𝕏Pro Solopreneur Accelerator Inside

i love this solopreneur accelerator

the first 20 people get my latest digital product for free

taking your audience off-platform is a necessary action for all solopreneurs

A simple lesson to smart networking on X

it's small nuances like this that can make a HUGE difference in your solo business

50 things I've learned about solopreneurship & digital sales

you will learn at least one new thing from this email

if any of my emails have helped you

Aaron Crouch is in the kitchen whipping up something for you

this email will make your Saturday better

do this to challenge your "limitations"

you'll often find they melt away like snow on a warm day

sometimes we just need to know it's possible

it will be worth it

30 seconds of your time

thank you!

upgrade your mind with these 5 takeaways

reinforce these concepts in your mind

it's home depot for me, target for my wife

the thing I need is always in the back of the store

updated ChatGPT prompt link

do you really know?

this will save you a lot of future headaches

steal my SoloP IP generator

if you need solopreneur clarity, this is your email

latest solopreneur accelerator for you

don't miss out on this one

I messed up - link that actually works

template inside

add email subscribers consistently with this template

free template inside

short video: start generating solo revenue

make it easy for others to buy from you

4 solopreneur expediters

use the holiday weekend to knock these out