building a solo business while having a 9-5
It’s tough having a 9-5 and starting your solo business.
One of the recent DM convos I had was around:
- how do you start your solo business when your skillset doesn’t necessarily “apply” in the solo world (think B2B sales)
- how do you build an audience without your employer getting upset
Two REALLY important things that I’ve thought a lot about and hear from others too.
Here’s my thoughts on #1:
Use a mixture of your experience, skillsets and personality and apply it to a market that will pay for it.
It requires some introspection and thinking.
And most importantly, MAKE SURE YOU’RE INTERESTED in what you come up with.
My 9-5 is tech sales, so I spent a couple months building a course how to get into tech sales…all to realize that I’m not interested in helping people get into tech sales…I’m interested in helping people get Time Freedom through Solopreneurship.
Crap - time wasted.
So I scratched that, changed directions, and now have clients and sold digital products.
To expedite this part of your journey, use my Solopreneur Foundation Accelerator here.
Here’s my thoughts on #2:
If I posted my X content on LinkedIn, I guarantee I’d triple my income.
However, my LinkedIn is crawling with my colleagues and current clients.
Even if I could do it, I’m not sure I would.
But that doesn’t mean you can’t post on LinkedIn and build a following.
So, what I’m doing is posting about things that are related to my 9-5 to help build my audience.
Once my solo income is at a level I’m comfortable with, I’ll pull the plug on the 9-5 and start posting content associated with my solo business.
YOU are the niche…post about things you care about (I do care about my 9-5), you can use it to your advantage later.
That’s all for today, I hope this helps.
-Matt Barron
When you’re ready, there’s several ways I can help you:
- Book a 1:1 Solopreneur Sales Acceleration Call with me.
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