💵 What your audience really needs

Hey {{ subscriber.first_name | strip | default: “there” }},

Understanding your audience’s pain points is the precursor to creating offers they’ll actually pay for.

If you skip this, expect to create, create, create…and be a starving creator who provides value to nobody….

You’ll give up.

Return back to complacency.

Or try to figure out another way to make moolah out of desperation…

You don’t have to do that.

The business model works, but you have to do the fundamentals.

Unfortunately many solopreneurs guess at their clients challenges instead of digging deeper to learn the truth and specifics.

Here’s 3 ways I like to do this:

1. Surveys - the last email in my welcome sequence asks for the reader to reply with their #1 challenge. This is a great initial data point that allows me to figure out the most pressing challenges my readers have.
2. Polls - I love inserting polls into my emails to better understand who you are and how I can help.
3. And the best…1:1 conversations. These conversations are the best. I’m able to gather critical insights, make friends, build trust and potentially onboard them as a client.

Give one of those a try this week and let me know how it goes.

Questions?

Send em my way, I read and reply to each email.

Play the decade game with me.

To your solopreneur success,

Matt Barron

P.S.