💵 Don't Let Your Audience Disappear

If you’re a 9-5er and looking to build a solo business, you must understand one key concept.

One that can make or break your solo business.

I’ve seen it several times where solopreneurs pour their heart and soul into their X account, only for it to get banned for reasons unknown for 4+ months.

No email list.

No way to get in touch with their supporters.

Money goes to $0.

Another example is the TikTok situation.

Even though it ended up not being a big deal, it was a good reminder that you need to take your audience off platform.

Here’s how my friend Kieran thinks about socials vs emails:

Kieran Drew

@ItsKieranDrew

[

Social media for reach. Email for relationships. Offers for revenue.

](https://x.com/ItsKieranDrew/status/1881286701961675054)

4:24 AM • Jan 20, 2025

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What I like to do in order to pull my supporters off socials and onto my email list is:

1. Autoplug my email list on X
2. Leverage the Creator Network on Kit
3. and next will come cross-promotion with others

If you don’t know how to do this and would like some guidance, reply EMAIL to this email and we’ll get you set up.

Play the decade game with me.

To your solopreneur success,

Matt Barron