đź’µ tactics vs an actual business
Hey {{ subscriber.first_name | strip | default: “there” }},
This is a lesson that nearly everyone, especially if you’re just starting out, needs to understand.
If you want to make $0: focus on tactics about you.
If you want to make sustainable and significant money: focus on fundamentals, the problems you solve and who you solve it for.

Justin Welsh
@thejustinwelsh
[
Questions I often get from solopreneurs making $0: - What tool? - What day? - What time? - What color? - What font? Here’s what they should ask instead: - What’s my ICP? - What’s my niche? - What’s my differentiator? - What specific problem do I solve? - What’s my unique… https://twitter.com/i/web/status/1830572121925239015
](https://x.com/thejustinwelsh/status/1830572121925239015)
6:42 AM • Sep 2, 2024
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Posting at specific times using certain tools can give you marginal improvement, but if:
- your content isn’t good
- you don’t stay consistent
- you don’t speak to your ideal client
- you don’t hold their interest
a business won’t exist.
This is why I write about solving challenges for the people I work with and what’s holding them back from building sustainable solo income…it’s all about them, and I’ve been writing about it for close to a year.
How about you?
What hidden strengths are you overlooking?
How can those strengths help others?
Who are you helping?
Do they have money?

Matt Barron
@EmBeeThree
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My breakthrough moment: When I realized that my value wasn’t just in closing deals, but in the way I could automate and streamline sales processes to make it easier for me and more enjoyable for my clients. That’s when I knew I had something unique to offer. What hidden… https://twitter.com/i/web/status/1832385725351813146
](https://x.com/EmBeeThree/status/1832385725351813146)
6:49 AM • Sep 7, 2024
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Put the tactics aside, think on this a bit today and let me know what you come up with.
To your solopreneur success,
Matt Barron