1 simple mindshift and action to change your business
I love that the acronym for my email list is “ASS”
May have to rethink that one lol.
Anyway, hope you are having a good morning {{ subscriber.first_name | strip | default: “my friend” }}.
There’s a thing I’ve learned over the years of B2B tech sales and solopreneurship that can singlehandedly sink or swim your career or business.
I’ve seen it throughout my career and it’s absolutely on display on social media.
There’s plenty of sales professionals that do mindless activities, get caught up being “busy” and wonder why their results aren’t there.
Same applies to the X or LinkedIn timeline - lots of content and self-absorbed posts…self-promotion, we’re told.
But the secret lies in building relationships, being personable and relatable.
And in order to do that, we must turn our focus from ourselves to others.
When your focus prioritizes it and you genuinely show interest, people are attracted to you.
One of the best ways to do that is to clearly outline your client’s problems and validate them through conversations and emails.
Everything falls into place after:
- content
- emails
- offers
- lead magnets
You name it.
This week I’m helping 2 additional folks put together their Problem/Offer Matrix so everything about their business is focused on their potential clients to build those relationships…if this sounds like you, reply “Matrix”.
To your solopreneur success,
Matt Barron