💵 reasonable?

Today’s email will give you one of my favorite ways to close a deal, along with a special offer.

First, the concept you must understand is sales resistance.

It’s an immediate feeling when you get a DM or email.

“When’s he going to hit me with the sales pitch…”

I get the feeling too and it pisses me off knowing it’s about to happen.

So when it doesn’t, you’re pleasantly surprised.

You now think, ok, this is real person not trying to immediately get into my pockets and sell me something I don’t need or want.

When you’re offering a service, you have to establish trust…and the quickest way to do that is to have a simple conversation (can be DM or a call) where you get to know the person a bit, where they are and where they want to go.

If you sense there’s an opportunity to help them, this is not the time to pitch.

I write down the concern and through a period of days and weeks, I send a simple email or DM with any advice, an article or a social media post that could be applicable/helpful.

If there’s a response, it’s a great opportunity to let them know about a service you offer that helped someone in a similar situation.

If it’s received favorably, you can put together a simple list inclusive of:

1. the problem
2. your services
3. expected end result
4. timeframe
5. estimated budget

My favorite way to close the deal is to ask the prospect if what I proposed “sounds reasonable”.

It’s the perfect word(s)…and unless you’re expecting a 4-5 figure client right off the bat, your offer will be reasonable.

It’s hard to be unreasonable.

You’ve now:

1. built rapport
2. earned trust
3. been deemed as reasonable

Now all you need to ask is when they’d like to get started.

Speaking of getting started (or scaling your business) - I’m running a dirt cheap promo this week to take on another client who wants to define/sell/scale their solopreneur service offer.

Reply “REASONABLE” if that sounds reasonable :)

To your solopreneur success,

Matt Barron