my 3 year old taught me sales

My 3 year old is stubborn AF.

I have 4 boys, aged 12 and under…I’m 39 years old and I swear this 4th boy is the strongest-willed, in-your-face, till-the-furkin-wheels fall off MF out there.

So as you can imagine, it’s challenging to get him to do what we want.

For example, he wants to stay in the bath tub for 30-45 minutes and play.

I’m cool with 20-25 minutes.

So once we’re in the mid-30s, I’m ready for bath time to be over.

The challenge is getting him out without screaming.

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Tactic #1 is to just pull him out: this results in screaming for a long time.

Tactic #2 is to tell him it’s time to get out, let him process it: this takes a while but works better than #1

Tactic #3 is to get him excited about something else outside of the bathtub: BY FAR the most effective.

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So what’s the lesson here for you?

Don’t have 4 kids.

But actually…the key to getting your prospects to take action is to get them excited about their future state.

That’s what a well defined Problem/Offer matrix can do for your business.

You’ll know what problems your audience is facing, their ideal future state and your offer that gets them there.

I have 1 spot left to help you build yours, reply with “ME” and I’ll send you more information.

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To your solopreneur success,

Matt Barron